Early Friday, West—using the hashtag #WESTDAYEVER—shared a photo about his new collaboration with the retail fashion brand GAP.
“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yeezy brand and together defining a next-level retail partnership,” Mark Breitbard, Global Head of Gap Brand, said in a Vogue-statement.
The Yeezy Gap line will consist of men, women, and kids pieces “at accessible price points” and is expected to launch in 2021. Per the New York Times, the deal is for 10 years, with an option to renew after five.
Gap is reportedly aiming to be bringing in $1 billion in annual Yeezy Gap-generated sales by the five-year mark. West’s Yeezy, meanwhile, stands to gain royalties and potential equity.